Solar Builder Magazine: Seneca Environmental to sell RECs to Pinterest

Seneca Environmental, the energy solutions division of Seneca Holdings, the wholly owned investment arm of the Seneca Nation, announced today that it has retired an international portfolio of renewable energy certificates (RECs) on behalf of visual search and discovery platform Pinterest. The sale marks the first sale of these types of RECs to a global tech company by a tribally owned enterprise.

With RECs spanning 15 countries including Singapore, Australia, and Japan, the purchase will be used to offset energy load in Pinterest offices, furthering the company’s goal to achieve 100% renewable energy for their offices.

As part of the deal, Pinterest will procure high-impact RECs from Seneca Environmental.

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PV Magazine: Tribal-procured RECs retire at Pinterest

Renewable energy credits (RECs) procured by Seneca Environmental and retired on behalf of Pinterest is a story about honeybees, a Tribal-owned company and Pinterest.

The RECs come from 15 countries, including the co-op-owned Connexus Athens Solar project in Minnesota, which has a sister site in Ramsey that sits its panels about 1 meter from the ground to enable pollinator-friendly vegetation underneath the panels. This way, both the solar panels and the vegetation can harvest the sun for renewable energy, and the native pollinators and honeybees, respectively.

Seneca Environmental is a Tribal-owned business whose profits go directly toward supporting the needs of the members of the Seneca Nation, whose territory is in western New York. The company was established to deliver projects at scale for customers wanting to support historically underserved communities. Seneca Environmental reported that it is building a Tribal workforce and Indigenous enterprise capacity to benefit current and future generations.

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Wind turbine on Seneca Land with sunset

Tribal Business News: Seneca Environmental’s deal with Pinterest opens new market for tribal energy certificates

A tribally owned enterprise has broken new ground in the renewable energy market, paving the way for other Native enterprises to compete in the growing global offset sector.

Seneca Environmental, owned by the Seneca Nation, has sold renewable energy certificates (RECs) to San Francisco-based Pinterest, Inc., a social media platform for visual content sharing. Terms were not disclosed, though Seneca Environmental said in a statement the RECs were sold across 15 countries. The sale is the first of its kind between a tribal entity and a major corporation.

“The tribal energy sector is still pretty nascent, even though people have been working on these for 30 years or more,” Seneca Environment Vice President Matt Rennert told Tribal Business News. “We want to be additive in that space and get things started. One of the biggest challenges is capacity and expertise in energy, and we have created that capacity internally to be able to do that side of the business.”

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News Release: Seneca Environmental Makes Historic Sale of Renewable Energy Certificates to Pinterest

The procurementspans 15 countries where Pinterest maintains offices.

Salamanca, NY – January 15, 2025 Seneca Environmental, the energy solutions division of Seneca Holdings, the wholly owned investment arm of the Seneca Nation, announced today that it has retired an international portfolio of renewable energy certificates (RECs) on behalf of visual search and discovery platform Pinterest. The sale marks the first sale of these types of RECs to a global tech company by a tribally owned enterprise. Read more

New York Times Opinion: Biden Left Us With a ‘Prius Economy.’ It’s Time for Something Different.

In the lead-up to the November election, Donald Trump threatened to “terminate” President Biden’s signature climate law, the Inflation Reduction Act, calling it the “Green New Scam.” Whether or not he kills the law, he is committed to slowing America’s transition from fossil fuels to clean energy — and few Americans seem concerned….

On energy, lawmakers can both boost renewables and reduce household bills. Lawmakers in Illinois recently made it illegal for utilities to shut off power for nonpayment when temperatures exceed 90 degrees. In New York, the Build Public Renewables Act directs a state-owned public power utility to build wind and solar infrastructure using union labor and to help working-class households cover energy costsTribe-owned companies are developing renewable energy to cut bills and support community development.

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